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Alex Segovia

SBC Douglas General Manager

I started with SBC in November of 2021. I have worked in the Hospitality industry for 10+ years and received a Bachelor's degree in Hospitality Management from Grand Valley State University. I love good food and drinks, so I decided why not make a career out of it. My favorite part of this industry is the relationships you form with both coworkers and guests, as well as the experiences we are able to provide to them. I dream of opening my own restaurant one day and being able to continue doing this in my own vision.


On an average day when I am not at the brewery, you can find me spending time with my dog Grizzly, watching sports with friends, or doing any outdoor activity. I also enjoy traveling and dining at new restaurants, breweries and seeing new places and sceneries.